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[SearchEngineLand] Baidu to integrate ERNIE 4.0, which ‘rivals’ GPT-4, into Search

The Chinese tech giant is planning to incorporate Ernie 4.0 into its search engine, which will change its SERPs.
[SearchEngineLand] Baidu to integrate ERNIE 4.0, which ‘rivals’ GPT-4, into Search
Photo by Scarbor Siu / Unsplash

Baidu has unveiled the latest edition of its generative AI model, ERNIE 4.0.

The Chinese technology company has said that the chatbot’s capabilities rival those of OpenAI’s GPT-4. ERNIE is an acronym for “Enhanced Representation from kNowledge IntEgration”.

Search engine plans. Baidu is planning to integrate ERNIE 4.0 into its search engine, maps, business tools and cloud services. This will change how the search engine responds to queries, by providing customized answers instead of lists of results and links, according to Baidu CEO Robin Li.

Baidu to integrate ERNIE 4.0, which ‘rivals’ GPT-4, into Search
The Chinese tech giant is planning to incorporate Ernie 4.0 into its search engine, which will change its SERPs.